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"We have ordered complete kits and individual items and found the products and service excellent."

Wells City FC,
Under 13’s Team Manager


"The shop in Wells is an ‘Aladdin’s cave” and is very popular with our parents"."

Anne Harrison,
School Administrator



About Identity Kits of Wells, Somerset

Your complete solution for embroidered school uniforms, branded corporate workwear, team or club sports kit and personalised gifts

Established in 2003, Identity Kits of Wells, Somerset (formerly known as National School Wear Centre) provides high quality embroidery, heat transfer and screen printing to businesses, schools, clubs, teams and individuals.

Our clients include corporate engineering and insurance services as well as veterinary and farming practices and we support many local clubs including football, rugby, tennis, netball, athletics and swimming teams, providing kits either directly or through our kit management scheme.

Close to Wells’ High Street, the Identity Kits store offers a complete school uniform service with specialist shoe fitting of Start-rite shoes.

Changing rooms plus on-site embroidery and printing facilities mean you can browse high quality affordable uniforms, corporate or leisurewear in a space that is well-stocked and with a service that is personalised and comprehensive. Our trained Identity Kits staff members are on-hand to discuss your requirements and to embroider and print quality branded products in our workshop.

Identity Kits school uniform embroidery in Wells, Somerset

Identity Kits school uniform shop in Wells, Somerset

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As well as our most popular garments such as polo shirts, hoodies, work shirts and fleeces we can source and supply:

  • Gifts and advertising products, e.g. logoed bears
  • Special event and promotional items e.g. branded aprons
  • Ballet and dance wear
  • Brownies, Rainbows, Guides, Beavers, Cubs and Scouts uniforms
  • An extensive range of PE and games kit for specific schools and track teams, as well as general use: tracksuits, shorts, plain t-shirts, plimsolls, football socks, sports socks, gum guards, shin pads, football boots, swimwear.
  • We also provide a bespoke naming service as a simple, cost-effective method of garment identification and retention.

Identity Kits is a trading name of South West School Wear Limited.
Registered office: 23 Broad Street, Wells, Somerset BA5 2DJ. No. 06694483 England.
VAT Reg GB 811 4939 34


"Identity Kits provided the ideal solution and produced exactly what we were after."

Steve Collins,
St Andrews Press (Wells)


"I just wanted to say thank you so much for the logoed rugby jackets. We absolutely love them and will wear them with pride."

Helen Lacey,
Red Berry Recruitment Ltd